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250+ 5-star Reviews
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250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
Price Match Guarantee
Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
Price Match Guarantee
Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
Price Match Guarantee
Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
Price Match Guarantee
Fast & Easy Returns
250+ 5-star Reviews
Free Shipping
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Fast & Easy Returns
250+ 5-star Reviews
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250+ 5-star Reviews
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250+ 5-star Reviews
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250+ 5-star Reviews
Lifeguard Essentials Checklist
- Lifeguard Swimsuits (One-piece suits and board shorts built for long shifts and peak performance)
- Rescue Tubes (Durable, high-quality construction for fast response)
- Whistles & Lanyards (Loud, clear sound for quick communication)
- Sunglasses & Hats (UV protection for long days in the sun)
- Hydration Bottles (Stay alert and hydrated on the stand)
- Guard Shirts & Rashguards (Clear visibility + built-in sun protection)
- Hip Packs with First Aid Supplies
- Backpacks & Duffle Bags (Organize gear for easy transport)
- Footwear (Water-friendly, slip-resistant sandals or shoes)
- Stopwatches & Clipboards (Track time and responsibilities with ease)
Why Kiefer & The Lifeguard Store?
When it comes to lifeguard apparel and equipment, Kiefer and The Lifeguard Store are the trusted names in aquatics. We provide dependable gear at every level—whether you're managing a local swim club or outfitting a full staff for a beach or facility.
What Sets Us Apart:
- Kiefer & RISE Brands – Our in-house brands are designed by aquatics professionals for lifeguards who need high-quality, affordable, and performance-driven gear.
- Top National Brands – We also carry Speedo® and other top names so you have access to the best selection in the industry.
- Custom & Bulk Ordering – Outfit your entire team with ease. Add logos, match facility colors, and get expert help with sizing and styles.
- Reliable Inventory – We stock what you need and deliver fast, even in peak season.
- Real Aquatics Expertise – Our team is made up of former guards, swim coaches, and aquatics directors who know what works because we've lived it.
- Your One-Stop Shop – From suits and rescue gear to whistles, hats, and flags—we’ve got everything your guards need to stay ready.
Ready to Gear Up? Shop confidently with the brands guards and aquatics pros trust.
Shop Lifeguard Gear
We Offer Everything That You Need
Performance Swim Kickboard
Unlock your full potential in the pool with our performance swim kickboards — designed for swimmers of all levels. Whether you're refining your technique or building leg strength, our kickboards offer durability, comfort, and the ideal buoyancy for focused training.
Start Your Journey With Us
From beginners to seasoned athletes, we support your swimming journey every step of the way. Our expert-curated gear and resources ensure you’re equipped with the right tools to grow your skills and confidence in
All-in-One Swim Gear Collection
From training equipment to competition gear, we provide everything a swimmer needs — all in one place. No more hopping between stores or websites.
Training, Fitness & Recovery Tools
Beyond just gear, we supply tools for endurance training, stroke improvement, dryland exercises, and post-swim recovery — ensuring full support inside and outside the pool.
Supporting Brands
We partner with leading brands in aquatic sports to bring you high-quality, reliable gear. From training equipment to competition essentials, we carry the names you trust—so you can focus on performance, not products.